What's on our mind...

We’ve all been there: “We need a business case for that.” Sometimes it’s a formality to unlock budget. Sometimes it’s to reassure...

One of the recurring pain points I've seen in product teams is how easily prioritisation becomes performative. T-shirt sizing feels...

Hi, my name is Gianna Illenseer and I am the Founder and CEO of Product Seed. Over the past few months, I’ve been quietly working on...